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Thursday, April 24, 2008

Why? - Page Rank

What is Page Rank ?

In short Page Rank is a "vote", by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there's no link there's no support (but it's an abstention from voting rather than a vote against the page).

How is Page Rank Used?

Page Rank is one of the methods Google uses to determine a page's relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is also displayed on the toolbar of your browser if you've installed the Google toolbar ( But the Toolbar Page Rank only goes from 0 - 10 and seems to be something like a logarithmic scale:

Toolbar Page Rank:

(log base 10) Real Page Rank

0 0 - 10
1 100 - 1,000
2 1,000 - 10,000
3 10,000 - 100,000
4 and so on...

We can't know the exact details of the scale because, as we'll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.

Also the toolbar sometimes guesses! The toolbar often shows me a Toolbar PR for pages I've only just uploaded and cannot possibly be in the index yet!

What seems to be happening is that the toolbar looks at the URL of the page the browser is displaying and strips off everything down the last "/" (i.e. it goes to the "parent" page in URL terms). If Google has a Toolbar PR for that parent then it subtracts 1 and shows that as the Toolbar PR for this page. If there's no PR for the parent it goes to the parent's page, but subtracting 2, and so on all the way up to the root of your site. If it can't find a Toolbar PR to display in this way, that is if it doesn't find a page with a real calculated PR, then the bar is greyed out.

Note that if the Toolbar is guessing in this way, the actual PR of the page is 0 - though its PR will be calculated shortly after the Google spider first sees it.

PageRank says nothing about the content or size of a page, the language it's written in, or the text used in the anchor of a link!


I've started to use some technical terms and shorthand in this paper. Now's as good a time as any to define all the terms I'll use:

Shorthand for PageRank: the actual, real, page rank for each page as calculated by Google. As we'll see later this can range from 0.15 to billions.

Toolbar PR: The PageRank displayed in the Google toolbar in your browser. This ranges from 0 to 10.

Backlink: If page A links out to page B, then page B is said to have a "backlink" from page A.

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Wednesday, April 23, 2008

How to Improve Page Rank!

PageRank is one of more than 100 factors Google uses in the ranking of you website and your resulting position on their search engine. You get PageRank (PR) by having backward links from other website pages that have a higher PR rating than your site page the link is to. The PR of your site is updated about once of month when Google updates their database of web pages.

For example if you have a backward link from a site that has a PR of 5, some of that PR be will transfered from their website to your website page they linked to. These links are called backlinks.Sites with high PageRank will get crawled by the search engine bots more often, and the crawls will be deeper.

While Google takes into consideration the PageRank of your site, high PR doesn't always equate to a higher Search Engine Results Position (SERP). You can have high PR and have a low SERP on a certian keyword phrase, while some other site can have low PR but have a high SERP on the same keyword phrase.

In your pursue for a high PR keep in mind that numerous relevant keyword anchor texted backlinks will get you a higher SERP than just raw high PR and that with numerous relevant keyword anchor texted backlinks will come PR.

You aim shouldn't be just for high PR, but for proper backlinks that will bring with them a higher PR.

Page Rank Algorithm:

The following will give you an idea of how many inbound links and what PR those inbound links need to be, for you to obtain the desired PageRank for your pages. The following pagerank algorithm equation is the relationship between two pages A and B, with the below example page A receiving an inbound link from page B.

PR-A = (0.15) + (0.85 x PR-B / TOL-B)

PR-A is the PageRank of Page A, PR-B is the PageRank of Page B, and TOL-B is the Total Outbound Links of Page B.

For example if you get a inbound link from a page that has a PR of 6 and on that page there is a total of 6 outbound links (counting the one to your page), a PR of 1 will be added to your page: 0.15 + (0.85 x 6/6) = 1. If that one inbound link adds a PR of 1 to your page, and you wanted a PR of 5 it would take 5 similar inbound links.

By similar I mean pages that have a PR/TOL ratio of 1. That could be a PR of 5 with 5 outbound links, or a PR of 7 with 7 out bound links and so on. A PR/TOL ratio of 1 will add to your page a PR of 1. Using the PR/TOL ratio simplifies the RageRank algorithm equation and makes it easier for you to evaulate what PR a inbound link will add to your page.

When you are looking for inbound links just divide the PR of the page by its outbound links and this will give you a general idea of the PR a inbound link from that page would give you.

How To Improve Your Profit With A Better Google PageRank


Every one with a business web site knows that the lifeblood of their business is the traffic that they can get to it, and that the Search Engines are a sure and economic way of getting it...


Your web site shows among the first 20 or 30 results when someone looks at a Search Engine For the keywords of your web site.
Google is one of the biggest Search Engines (or the biggest) and that´s why Google is one of the most used ones.

If your web site has a big PageRank, that´s one of the easiest ways to reach the first places on a Google´s search, so many people think that what you should look for, is to have a BIG Google Page Rank.

And what is the PageRank?

PageRank it´s a measure of a site´s reputation according to the quality and quantity of it´s in pointing links.

How can you get in pointing links from the expert sites on your market?

You can do it with a link exchange campaign, but most of all you can achieve it:

Having good content!

So for the same keyword, the page with higher page rank will rank higher on the searches, and a page with higher page rank linking to your site, will help you more to get a better page rank for your site.

To determine the relevance of a web page, Google looks for keywords in various places of each web page, plus many other things and one of them is the PageRank, meaning that Google has a ranking where the best pages about each keyword have the bigger Page Rank.

So the marketers and search engine optimizers started to manipulate the keywords, in order to have a bigger page rank, and soon the Search Engines noticed it and started to counteract creating extremely sophisticated algorithms to evaluate each web site´s real page rank and banned the the cheater´s web sites.

And this is an endless dance, the search engine optimizers keep studying better ways to optimize the web pages, and the search engines keep evolving and creating evaluation methods that will tell them the truth about each web site´s content and value.

Many search engine optimizers will tell you that they know how Google evaluates the web site, but the real truth is that no one of them knows it! Maybe two or three people at Google really know it, and they will never tell it to any one because that will ruin their business.

And which is Google´s business?

Google´s business is to recognize what each web site is about and how good is at it, because they want to sell advertise, and they do it providing the best results on each search (including the page ads on the results). So their business is to provide targeted surfers to their advertisers.

People find that the results are really related with what they are looking for, they click over the URL (sometimes over the free ones and sometimes over the ads) and they keep on using Google as their favorite search engine.

To recognize what each web site is about and how good is at it sounds reasonable and easy for a human being, but it´s not easy at all for Google´s robots.

So Google creates algorithms to evaluate the sites and from time to time changes their algorithm in what it has being called "Google´s dance". This "dance" of course irritates many people (the ones that try to discover what the algorithm is about) because when they get near to know how to artificially inflate a web page´s value, Google changes the relevancy criteria.

But the fact is that Google does the right thing. The want to be able to recognize what each web site is about and how good is at it, without mistaking good content web pages with well "optimized" web pages.

Search engines as Google need to recognize reality and to give the proper page rank to each web site, and how do they do it?

They check the on-page criteria and the off-page criteria...

* On-page criteria evaluates the content of a web page (keywords, title, meta tags, body, images, alt tags, etc.)

* Off-page criteria evaluates how the people react about it:

what URL gets the click

how much time people spends reading each web page

how many URL link to that page, and how relevant (how big is the PageRank) are the pages that link to it


And there´s only one way to generate off-page criteria: with good content!

It´s you who know your business, and you are the best suited to write your web site´s content and this is the basic idea.

1) Create web pages with excellent content about your topic. This will tell the search engine´s robot what your page is about.

2) Once you create a professionally designed web page as the ones that "How to Sell on the Web" helps you to create, don´t loose your time tweaking it to reach better places with the search engines, use your time to create more good content web pages. Keep on creating good content web pages until you have 20 or more.

3) Submit your web page to the search engines
4) Start a links exchange campaign. This will not only help you reach a higher pagerank but some search engines do not allow you to submit your web site to them and will only be able to find you through your inbound links

This plan works as a snowball...

* You write 20 or more good content web pages
* You exchange links with some good content web pages
* The search engines find that people is linking to your web pages and give you a page rank
* You write more good content web pages
* People find that your web site is a really good one and start asking you to exchange links
* Search engines find that you have more good inbound links and give you a higher pagerank for more of your easy to win keywords (without tweaking your pages)
* The higher pagerank gives you a better position on searches, this brings more visitors to your site, some of them buy your products or services and some others ask you to exchange links with them as the snowball keeps on rolling and growing you will get higher pagerank for your most competitive keywords too and without having to tweak your pages

Is this an easy and fast process?

It should be easy for you to write about your topic, but it might take months to get a decent pagerank. You will find yourself writing pages and exchanging links without noticing any results...

Don´t worry!

* Keep on building good content pages
* keep on looking for good inbound links
* Keep on building good content pages
* keep on looking for good inbound links

Don´t worry, persist...

And you will succeed for sure!

If you want an automate reciprocal link exchange program like the one I use to build my Easy Home Business Ideas site, you can download your free copy of from here:

And if you want to "Make Your Links Work" and grow your site to the first 3 % download this Google PageRank Profit free ebook:

Written by Dr. Roberto A. Bonomi

Catalogue: Internet Business | Seo
Title: How To Improve Your Profit With A Better Google PageRank By: Dr. Bonomi

Tuesday, April 22, 2008

Free Web Traffic Through Page Rank

Copyright 2005 MHG Consulting

Many surfers use the Google or Alexa bar that integrates into their web browsers which consequently makes it easier for them to search and navigate through Internet. However, how many have the "overall page rank" indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.

For example, let's say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don't optimize your webpage for a specific keyword, if you don't get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don't give up! It's still worth fighting for. There are several factors which decide the page rank of a website.

First of all, Internet is not like the streets of a city: if you put your "shop" in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just "hang around" in your site. So your first factor for the page rank is the linking of your page.

Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the "eyes" of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.

At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; "in-context" hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.

One of the best things you can do is add a Site Map. Google and other search engines love them! It their robots/spiders find your pages and properly index them. I have found an easy and free way to do this. Download Google's Free Site Map Generator here.

Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that "La vita e bella."


Dan is offering a free report, "Amazing Traffic Formula" that is a viral tool to generate free and targeted web traffic. To get your copy go to:

Page Rank - A Quick Overview for Beginners

What is a Page Rank? No need to be ashame to ask! Here goes the outline...

Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. The scale is between 1-10. Google gives your website high PR if it is popular. It's based on the number of votes other websites give for your website.

Those websites give votes to your site by putting a link to it on their websites. When you link your site to another website, that means you vote for it.

From this information, if you want your site to have a high PR, then you have to get as many votes as possible from other websites. In other words, make as many links as possible to your site and you will have higher PR!

This is important because PR is one of the many factors that Google takes into account when ranking websites.

If you want to find out your site's PR (and others' too), you must download and install Google's Toolbar to your browser. Go here to download the toolbar for free:

After installation, then you will see a small white and green bar. That is the Page Rank indicator. If you run your mouse pointer over it, you can see the PR of the current page you are opening. A PR of 6 is considered good for a website.

About the Author

Farid Aziz is a full-time Internet Marketer. He gives FREE tips and strategies on Internet Marketing. If you want to know How to Make Money Online with Your Hobby, grab the FREE strategies here >>> Internet Marketer Sells