Recently, people talking about niche, niche and niche. So, what does it mean? The word niche can be inferred in term of ecological glossary, but here I means niche in term of net world glossary. In the net world, niche can be inferred as "Niche Market" or "Niche Blogging" and another niche term which in the end it is a kind of effort to get traffic or get prospect of a product.
Honestly, Now I don't know what is niche and what does it do in our blogging activity. Firstly I found this term when I wanted to join Squidoo Network in squidoo.com because I had to build a niche to became their network. In my opinion it is a kind of way to grow our blog or web traffic. Here I just try to give some reference to open our horizon about niche in online activity.
A niche focuses your energies on a small segment of a market instead of the whole market.
This small segment of the market must:
1. be unserved or underserved
2. have a need for what you are selling
3. be large enough to be considered a market segment
4. be geographically workable for you
5. be easy to reach through marketing and advertising
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment.
Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace, due to the benefits of specialization and focus on small identifiable market segments; even without the benefit of economy of scale. Niche markets may be ignored or discounted by large businesses due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
I'm sure that this is just only a little explanation about niche and it's circumstances. But at least we know that blogging world is always grow and develop by itself because the need of business advertisement and I'm sure that this growth happen very rapidly. Keep on moving blogger!
Honestly, Now I don't know what is niche and what does it do in our blogging activity. Firstly I found this term when I wanted to join Squidoo Network in squidoo.com because I had to build a niche to became their network. In my opinion it is a kind of way to grow our blog or web traffic. Here I just try to give some reference to open our horizon about niche in online activity.
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What does the word "niche" mean? And what does it mean to you? By definition, the word "niche" means: something perceived as special, unique, one-of-a-kind. What that means to you is that once you can identify what can be special, unique or one-of-a-kind about your business or service, price won't have to be the factor when consumers buy from you. You can be in a position to offer something unique which will drive a clientele to your business who will not be as price sensitive as the mass market shopper. A niche focuses your energies on a small segment of a market instead of the whole market.
This small segment of the market must:
1. be unserved or underserved
2. have a need for what you are selling
3. be large enough to be considered a market segment
4. be geographically workable for you
5. be easy to reach through marketing and advertising
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A niche market (also known as a target market) is a focused targetable portion (subset) of a market sector.By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment.
Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace, due to the benefits of specialization and focus on small identifiable market segments; even without the benefit of economy of scale. Niche markets may be ignored or discounted by large businesses due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
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I'm sure that this is just only a little explanation about niche and it's circumstances. But at least we know that blogging world is always grow and develop by itself because the need of business advertisement and I'm sure that this growth happen very rapidly. Keep on moving blogger!
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